Quu Visual Radio Advertising Technology in Las Vegas
Quu’s unique, patented ad sync technology allows you to add visual elements to radio ads. This advanced software helps generate additional revenue from in-dash radio display ads combined with over-the-air advertisements.
Quu visual radio advertising technology provides radio stations with full access to the high-definition stereo displays in many newer vehicles. It provides ad augmentation and enhances your listening experience. Using Beasley Media Group for Quu advertising offers many benefits for your Las Vegas business.
How Quu Visual and Video Technologies Work
As automotive screen technologies become more advanced, Quu helps advertisers create entertaining, compelling and effective ads that reach a wide range of drivers and passengers. According to Xperi HD Radio, 80% of the cars currently on the road can display text on the dash. These are called Visual Quus, which are synced on-screen messages related to on-air content.
In 2022, DTS AutoStage, a subsidiary of Xperi Holding Corporation, also called Xperi Rapid, announced a strategic partnership with Quu. They created an integrated solution to combine radio content with sales messages on vehicle dashboards. You can schedule and publish as many Visual Quus as you need, whenever you choose, to reach as many potential customers as you want.
Quu uses web-based, user-friendly software that’s easy to learn. Along with creating your own campaigns, you can take advantage of sponsorships for visual weather, news, or sports reports.
You can update ads and other content as often as needed and use Quu’s convenient ad scheduling tool to communicate with a variety of audiences. Seamless automation and station integration make delivering images and text easy, and quality training and support are available. You can provide videos with radio ads as well.
Audience Reach and Engagement Statistics
According to a Cumulus Media case study, customers complete ads with synced visuals and cutting-edge in-dash messaging technology by Quu twice as often as ads without these features. Xperi Rapid, Quu’s partner, found that the click-through rates from radio ads were 11.7% when combined with a QR-code call-to-action in Visual Quus.
Quu internal data states that the company delivers more than seven billion Visual Quus every year. Many people pay close or above-average attention to the dashboard display, which is simplified by the larger screens in new cars.
Research from Nielsen shows how Visual Quus can improve ad awareness and recall. During a 2018 national study involving 1,204 car owners aged 18 to 64, the company played radio ads for an auto dealer for half the participants. The remainder received a visual option as well. Only 4% of those who didn’t see any images or text could remember the dealer’s name later, while 26% of participants who saw a Visual Quu could recall it successfully.
About Beasley Media Group
Beasley Media Group was founded in 1961 by George G. Beasley. We run 59 radio stations in 14 markets across multiple platforms and reach more than 30 million listeners every week. Our station formats include sports, country, urban, classic rock and more.
Creative Specifications and Best Practices
Here at Beasley Media Group, we can help you decide on creative specifications and best practices for your next ad campaign, including how to use Quu to reinforce your brand identity and improve your revenue. We’re one of Quu’s main investors and can help you formulate a communication strategy, time frame, message and brand awareness level for your campaign.
With these metrics, our team at Beasley can help you improve your ads, keeping up with the latest trends for the best possible return on investment. Some important features include:
View your ad frequency
See how often your visual ads appear alongside their corresponding ad. According to Quu, a content partnership can have your ads appearing an average of 4,000 times a month.
Discover your reach
Work out the number of Vegas drivers who have seen your ad to understand how effective it is.
Understand your engagement
Track listener interaction to monitor your ad's success in recall effectiveness.
Optimize your campaign
Adjust messaging and timing based on insights from real-time performance data.
The Benefits of Visual and Audio Integration
Quu is a trusted industry leader that makes displaying and monetizing content in many connected vehicles easy. In May 2018, the National Highway Traffic Safety Administration required all new vehicles to be equipped with backup video cameras and displays. As people stop using older cars and displays become more common, visual and audio integration will be even more beneficial. Some luxury vehicles can already show Visual Quus with a head-up display.
Quu provides one integrated platform to produce and distribute visual metadata using audio, including song titles, lyrics, dialogue and weather reports or other public service announcements.
These messages allow radio content to reflect current and local events. Although they’re similar to push notifications on mobile phones, they enhance the existing radio audio without adding distracting sounds or interrupting the sound output. You can easily coordinate visuals to appear when relevant audio ads and other content are playing.
Quu’s Content Partnership program allows advertisers’ visual messages to appear on the screen for 30 seconds while songs or other content are playing. They alternate with supplemental visuals that aren’t ad-related to enhance entertainment on the road. Messages from advertisers can appear thousands of times every month while content from a radio station plays, making radio a multimedia experience.
Measurement Capabilities
Quu’s automation system assigns a cart number for each song, podcast or other piece of content that a client broadcasts. When the company detects the cart number, it displays the Visual Quu that matches the audio for highly targeted, effective advertising.
Here at Beasley Media Group, we use Triton Digital’s Webcast Metrics service to measure audience responses to Visual Quus.
Add Visual Impact to Your Radio Ads
To learn more about improving your organization’s ads, attracting customers and increasing revenue, contact us at Beasley Media Group. We can increase the profitability of your business by delivering radio ads with added quality visual content to in-car display screens.