Las Vegas — CTV/OTT Services
The way in which people watch TV has continuously changed, and more and more consumers today are choosing to cut the cord and switch entirely to streaming services. Reports estimate that global streaming subscribers will surpass 1.1 billion by 2025. This change in consumer behavior presents a great opportunity for business owners today, and one you definitely don’t want to pass you by.
Unlock Growth with Expert CTV & OTT Advertising Solutions
While CTV/OTT advertising isn’t exactly new, with changing consumer viewing habits and the surge in streaming services, partnering with a company that understands this advertising strategy is critical for success. At Beasley Media Group, we can help. With decades in the media industry, we have in-depth knowledge of consumer behavior and understand how to successfully leverage over-the-top advertising solutions to help your business grow.
CTV/OTT Viewer Breakdown
Many modern consumers prefer streaming, leaving behind cumbersome cables and embracing convenience. The following statistics underscore the popularity of streaming services:
- 90% of U.S. households use streaming services.
- CTV ad spending will reach approximately $40 billion by 2027.
- Users spend an average of 82 minutes per day streaming OTT content.
These consumers typically commit to long-term, quality content. Choosing CTV/OTT advertising significantly increases your brand visibility by integrating your content into their viewing experience.
Reach Viewers Where They’re Already Watching
Use CTV/OTT To Target the Right Audience
Nearly two out of every three Americans watch content through their streaming platforms, and they’re open to ads as long as the message feels relevant. On average, viewers are comfortable seeing around six ads per session when the content interests them.
At Beasley Media Group, we help you connect with people who are streaming their favorite shows, movies and sports online without the need for cable. That’s what Connected TV (CTV) and Over-the-Top (OTT) advertising are all about.
Here are some ways in which we customize your campaign to reach the right people on the right screen:
- Geotargeting: You can pinpoint high-value locations, reach viewers in a certain radius or target audiences in Las Vegas during major events.
- Behavioral targeting: You can reach users based on their interests, viewing habits and online behavior. Take advantage of search and purchase signals to increase your return on investment.
- Demographic targeting: You can use age-based targeting, income filtering and parental status metrics to reach specific groups.
- Retargeting and lookalike audiences: You can re-engage past website visitors and shoppers and generate new leads. You can also find new customers who mirror your best buyers.
Flexible Formats for Increased Impact
Our CTV/OTT ad experts at Beasley Media Group understand the need to adjust the way your ad appears based on your goals and the type of content people are watching. Trying to introduce your brand or inspire viewers to take action? We use these ad placement strategies to help:
Preroll Ads
These ads roll before the content starts. Your viewers cannot skip these ads, providing your brand with complete visibility and premium placement.
Midroll Ads
These ads appear within the content. Although they mimic traditional TV breaks, they target a modern digital audience, which is perfect for product messaging.
Postroll Ads
These ads appear at the end of a stream. They aim to achieve high recall and are great for calls to action. You can use these ads to improve lead generation and promote your brand's offers.
Interactive and Shoppable Ads
These ads include click-to-buy, scan-to-shop and direct engagement prompts. You can add QR code integrations and gamify ads to encourage interactivity.
Companion Banner Ads
These ads appear alongside the video, keeping your brand visible, and work best for multitouchpoint marketing.
High Completion Rates:
CTV and OTT ads regularly see completion rates of 80% or more, outperforming social and display ads thanks to stronger viewer engagement and less ad skipping.
Measuring CTV and OTT Ad Success
At Beasley Media Group, we believe it’s important to know how your ads are performing. That’s why we keep a close eye on how many people are seeing your ad, how long they’re watching it, and whether they’re taking actions like visiting your website or looking up your business afterward.
If something isn’t working as well as expected, we adjust it immediately to help get the most out of your investment.
Impression Tracking — How Many Views, Where and When?
You can track total impressions to know exactly how many times viewers accessed your ad and see data on unique reach to understand how many individual viewers saw it. You can also check frequency metrics to optimize ad exposure by monitoring how often an individual viewer sees your ad.
Completion Rates — Who's Watching Your Ad to the End?
You can access data on how many users finished watching your CTV and OTT ads compared to those who skipped or abandoned them. Use this information to identify which ad lengths — 15, 30 or 60 seconds — and content types perform best.
Click-Through Data — From Watching to Taking Action
We track every engagement to measure the click-through rates of your ads. This also includes QR code scans to record how many viewers used their phones to interact with your ad.
Cross-Device Insights — When One Screen Leads to Another
Viewers watch content on their televisions, smartphones, desktops and tablets. Our real-time data offers insights into device handoff information to determine when a CTV ad leads to a mobile or desktop action. You can understand the full consumer journey across multiple screens and retarget users effectively.
Expand Your Brand With Beasley Media Group
At Beasley Media Group, we provide full-stack marketing resources to help elevate your CTV and OTT campaigns. You can fully integrate these solutions across our media strategies, including TV, radio and digital advertising.
Consider combining your brand’s CTV with radio advertising for omnichannel exposure. Supplement this approach by retargeting video viewers with banner ads, social media ads or email marketing campaigns that include newsletter chains. You can sync campaigns across multiple Beasley Media Group platforms for consistent brand visibility.
Launch Your Brand's CTV/OTT Advertising Campaign Today
Don’t wait — your audience is already watching. We’ll help you formulate your strategy. All you have to do is decide on your format and define your target audience to reach high-intent viewers. Allow us to handle the technical side of advertising. We’ll design ad creatives, place them, optimize each solution and send you reports. Contact us at Beasley Media Group today to launch your CTV campaign.