Use Retail Marketing To

Increase Your Store Traffic in Las Vegas

Retail marketing is about more than just having a great storefront. It’s about being everywhere your customers are. With over 40 million tourists visiting Las Vegas every year and so many retail options to choose from, you need a strong marketing partner if you want your business to stand out.

At Beasley Media Group, we use proven marketing solutions to help retail businesses attract shoppers and increase sales. Whether you’re looking to improve your visibility during a seasonal sale or launch a new store, our customized advertising strategies ensure maximum impact.

Understanding the Las Vegas Market

In the fourth quarter of 2024, Las Vegas retail sales reached $245.55 million, the highest since 2022.

This points to an enormous opportunity for business owners and is why investing in your marketing is critical. But with its high foot traffic and influx of tourists, the Vegas market is unlike any other. That’s why partnering with an agency who understands the Las Vegas market is key.

As a trusted media company with deep roots in the Las Vegas area, Beasley Media Group operates several of the most influential radio stations in Las Vegas and reaches tens of thousands of local consumers every day. But we’re not just a radio company—we’re a full-scale marketing partner for retail businesses ready to grow.

We combine the strength of audio advertising, targeted digital marketing, and seasonal promotions to help your store capture attention, drive traffic, and increase sales. Whether you’re launching a grand opening, hosting a seasonal sale, or running a clearance event, Beasley makes sure your message gets heard and gets results

Seasonal Campaign Strategies That Work

Shopping habits change with the seasons, and your store advertising should as well. At Beasley Media Group, we use seasonal campaign strategies to drive sales for your business during peak shopping periods. Here are some examples of campaigns we can run for your store.

Summer Sales and Tourist Promotions

Las Vegas sees a surge of tourists in the summer, offering business owners an excellent opportunity to entice tourists to visit their stores. Our team can advertise your retail store using digital and radio to target locals and visitors and increase awareness of your special summer sales, pop-up events and exclusive discounts.

Back-To-School and Seasonal Trends

You'll notice another spike in shopping at the end of summer, when parents are getting their kids ready to go back to school. People shop for necessities, such as backpacks, clothes and electronics, around July, so take advantage of this. You can work with our team to increase retail traffic through radio promotions, influencer partnerships and digital ads.

Holiday Shopping and Black Friday Sales

The next shopping season begins toward the end of the year. December is one of the busiest shopping months of the year, but don't forget about Black Friday sales. The last quarter of the year is one of the most important periods for your retail marketing plans, so be sure to allocate most of your marketing spending for this time.

At Beasley Media Group, we create exciting campaigns for exclusive promotions, limited-time deals and in-store events to attract new customers and get them to spend money. From early-bird specials and VIP shopping experiences to online-to-store incentives, our strategies help you make the most of the holiday rush.

End-Of-Year and Clearance Events

Clearance events and last-minute shopping sales are great ways to increase profit. Our marketing solutions create a sense of urgency and excitement, capturing sales from shoppers who are out looking for deals after the holidays.

Traffic-Driving Promotions

When you need to boost foot traffic quickly, nothing works like a well-executed promotion. Beasley Media Group specializes in building buzz with promotions that grab attention and motivate action. Whether it's an on-air giveaway, a digital coupon campaign, or a live remote broadcast from your storefront, we create experiences that move people—literally. These traffic-driving promotions not only create urgency and excitement but also provide measurable results that help you track ROI and refine future strategies. With Beasley, your promotions aren't just heard—they're remembered, shared, and acted on.

Flash Sales and Limited-Time Offers

At Beasley, our clever marketing messages ensure that your flash sales generate buzz and encourage customers to act quickly. We use a combination of digital advertising, email marketing and social media countdowns to create anticipation. We also use exclusive discount codes, early access for loyal customers and live-streamed product drops to increase conversions.

Loyalty Programs and Customer Engagement

Building long-term relationships with your customers will help you get repeat business. We can help you design loyalty programs that give customers a reason to return. Our strategies include tiered rewards programs, exclusive member perks and gamified experiences such as rewards schemes and referral bonuses.

Influencer Partnerships and Social Media Campaigns

Social media and influencer marketing have become powerful tools for retail businesses. According to Traackr, 63% of shoppers say they'll buy a product if it's recommended by an influencer they trust. Connect your Las Vegas brand with local influencers to boost credibility, engagement and foot traffic.

You want to target those who'll be receptive to your brand. Our staff chooses influencers with audiences that match your target demographic and can market your product authentically. We host live shopping events on platforms such as Instagram and TikTok to help your products or offers go viral. We also use hashtag campaigns, user-generated content and geotargeted social media ads to increase reach and foot traffic.

Digital and Audio Integration Benefits

Modern retail marketing requires a multiplatform approach. At Beasley Media Group, we combine digital and audio advertising to reach a larger audience:

Boost Your Retail Sales With Beasley Media Group

When you partner with our marketing experts at Beasley Media Group, your Las Vegas retail business can take full advantage of seasonal trends, traffic-driving promotions and digital and audio advertising to increase your store traffic and maximize sales. Contact us today to get started.