Targeted Marketing Services for Boston Credit Unions
Beasley Media Group's Credit Union Marketing in Las Vegas
Las Vegas residents use credit unions to save millions of dollars every year. With credit union marketing from our experts at Beasley Media Group, your Las Vegas credit union can take advantage of the area’s high personal savings rate and increase its deposits. We provide marketing solutions for credit unions and help them compete with banks while highlighting their community values. Our solutions include improving your credit union’s member acquisition strategy and community banking ads.
Member Acquisition Campaigns
Acquiring new members is essential for credit unions, as they can help grow your organization's financial base, diversify risk and increase your credit union's ability to serve its community and offer better financial products and services. New members generate income by making deposits and using loans and other financial services. They can improve credit unions' financial positions by providing access to more funds for investing and lending.
At Beasley Media Group, we use email and omni marketing to help your credit union acquire more members. Our email targeting program focuses on the consumer segments your Las Vegas credit union wants to expand most. For example, you may want to attract families looking for high interest rates for their savings accounts or individuals who need auto or home loans. We can scrub your current mailing list so that you can avoid sending messages meant for new members to existing customers.
Our team at Beasley has access to more than 200 million active email addresses and can reach people on many different devices. We can gather data about your member acquisition campaign, such as the percentage of emails that people open or click on.
In addition, our Omni Display delivers dynamic display ads to those who receive your credit union’s emails. These ads can be part of the emails, or we can use retargeting to send them to the same individuals after a few days or a week to remind them of initial member acquisition emails. We can also place display ads on mobile devices and social media accounts.
At Beasley Media Group, we use email and omni marketing to help your credit union acquire more members. Our email targeting program focuses on the consumer segments your Las Vegas credit union wants to expand most. For example, you may want to attract families looking for high interest rates for their savings accounts or individuals who need auto or home loans. We can scrub your current mailing list so that you can avoid sending messages meant for new members to existing customers.
Our team at Beasley has access to more than 200 million active email addresses and can reach people on many different devices. We can gather data about your member acquisition campaign, such as the percentage of emails that people open or click on.
In addition, our Omni Display delivers dynamic display ads to those who receive your credit union’s emails. These ads can be part of the emails, or we can use retargeting to send them to the same individuals after a few days or a week to remind them of initial member acquisition emails. We can also place display ads on mobile devices and social media accounts.
Community Values Messaging
Credit unions are community-focused nonprofit organizations, and each credit union member owns a part of their institution. Along with advertising financial services, our team at Beasley Media Group can inform people about additional benefits of credit union membership, such as discounts from local businesses. We can also describe the charity and community endeavors that your Las Vegas credit union contributes to and let people know about future events and credit union sponsorships.
Beasley Media Group’s Community of Caring is our public service initiative that began in 2018. We emphasize important community issues, including those in Las Vegas, with on-air interviews and digital content we share on our social media channels. This can include spotlighting a credit union’s community values and what they do to help people in the Las Vegas area.
In 2019, the Community of Caring initiative earned the Celebration of Service to America Award. Beasley Media Group CEO Caroline Beasley said, “The rotating PSA and social media campaigns, combined with our Day of Caring events across all of our markets, underscores our company’s strong commitment to making a difference in the communities we serve.”
Young Adult Targeting Strategies
When people find financial institutions they trust, they often continue to use their services for decades. At Beasley Media Group, we can assist your Las Vegas credit union in targeting young adults with marketing strategies that help them learn about your products and services and convince them to become returning customers.
We target millions of young people for many businesses through video games, esports and social media. Our next-gen-focused division, Beasley Esports and Outlaws Entertainment, launched in September 2018. We can help your credit union attract young adults through promotions at concerts or special events, endorsements from popular on-air radio personalities or competitions with prizes or giveaways.
In addition, educational content on financial topics can help young adults learn more about how credit unions work while encouraging them to join your Las Vegas company. You can attract young adults by improving your credit union’s mobile apps and online options while emphasizing the ease and convenience of digital banking.
Young Adult Targeting Strategies
Integrating digital content with radio broadcasts can improve listener engagement and comprehension. Digital content can also provide useful information, such as QR codes, logos, links to credit union websites or directions to nearby credit union locations. Nielsen’s research found that combining radio and digital content often increases brand recall and awareness. People who only received radio ads remembered a brand’s name 4% of the time, while 26% of people who received radio ads and digital content recalled it.
Many newer vehicles have large digital displays, and our team at Beasley Media Group can help you display digital content when a radio ad about your credit union plays or when someone discusses your Las Vegas business on a talk or news show. We can also send digital content to head-up displays in vehicles and integrate it with radio. You can advertise on various radio formats, including music, sports, news and talk shows. Beasley Media Group operates 57 radio stations across 13 markets throughout the U.S., reaching over 20 million listeners weekly.
To find out more about credit union marketing in Las Vegas, contact us at Beasley Media Group today. We can help you grow your credit union membership and increase revenue by analyzing marketing data, tracking changing trends and creating appealing content.
Strengthen Your Community Connection With Beasley Digital
Grow your credit union membership in Boston with expert marketing services and solutions from us at Beasley Digital. Contact our team to learn more about how we can help with your credit union marketing and serve your organization’s top goals. At Beasley Digital, we want to put our 60 years of experience in radio media to work for you, taking your credit union to the next level. Reach out to schedule your consultation now.