Beasley Media Group
Entertainment Marketing in Las Vegas
If you’re looking for innovative marketing solutions for your business’s entertainment venues and events, Beasley Media Group can help. We can increase your company’s ticket sales, attendance and profits with event promotion, concert advertising and other integrated promotions. Continue reading to discover more about entertainment marketing in Las Vegas.
On-Air Personality Endorsements
With endorsement advertising, also known as on-air personality endorsement, a recognized and trusted personality recommends an event, product or service. These endorsements often take place during a live radio or TV show.
According to a 2019 study by Katz Media Group, 81% of people said hearing recommendations from their favorite on-air personalities is like listening to advice from a family member, friend or acquaintance. In another study by the USC Annenberg School of Communication and Journalism, 49% of radio listeners said an on-air personality endorsement improves brand perception. They also said that endorsements encourage consumers to purchase and take other actions, such as attending events, more often than other advertising approaches.
We have 57 radio stations to endorse your company. Each station has numerous on-air personalities who attract a diverse consumer base and can encourage listeners to buy tickets and attend various events.
Station Event Integration
IWith station event integration, radio stations can promote events using various marketing methods, including conventional ads, sponsorship partnerships, live broadcasting or streaming and on-site promotion. Along with attracting more participants, station event integration can increase the number of radio station listeners.
Radio stations often sponsor large events, such as concerts and festivals, that radio personalities endorse. A station airs an event via live streaming or broadcast. This could include live artist interviews, playlists before and after shows and segments of performances.
With a live on-site promotion, a radio station can send a promotional crew to the event location. Staff members interact with participants and often sell event merchandise or host games or giveaways for prizes to attract and increase future station listeners. Radio DJs with recognizable voices and faces can host or emcee such events and remind people of sponsorship partnerships.
We at Beasley Media Group can help you with station event integration. First, we’ll identify your target audience and their listening habits and interests. Then, we’ll recommend radio stations whose listeners match the characteristics of your target audience. When choosing a station to promote your organization’s event, it’s a good idea to consider the number of listeners, the geographic reach of each station and the personalities and popularity of the DJs. Beasley Media Group will work with station employees to develop an event integration plan to ensure your event is successful.
You can explore a variety of radio formats to reach your target audience, including talk shows, music, news, sports and more. For example, a charity event might reach more potential participants on a talk show, and a concert may attract more attendees through a music station in the same genre.
The station should begin promoting the event at least a few months beforehand to give people enough time to buy tickets and update their schedules. This also helps organizers reach more radio listeners.
Beasley Digital is a subsidiary of Beasley Media Group. We can help your company create blogs, social media pages and other content to promote events and form partnerships with the appropriate stations.
Ticket Giveaway Strategies
Ticket giveaways are ideal for increasing event awareness and exciting people about the free participation. There are many effective ticket giveaway strategies. Early bird drawings motivate people to buy tickets in advance to win additional tickets, which boosts early sales and generates vital funds for events sooner.
Your company can also enter people in drawings for complimentary tickets in exchange for email newsletter signups or for sharing social media posts about the event. You can increase enthusiasm for entertainment events and venues with related contests, offering free tickets as a prize. Successful giveaways establish clear rules, promote regularly, and set entry deadlines that allow time before events.Digital and Audio Integration
At Beasley Media Group, we specialize in both digital and audio advertising. Our robust capabilities make us the ideal resource for seamlessly integrating these two powerful marketing approaches into your strategy. Audio advertising is highly effective at building brand awareness, boosting consideration and creating conversions. Listeners typically return to the same source, which builds trust in your brand over time and strengthens your company’s connections.
We can enhance your audio advertising with innovative digital integrations, such as Quu. Quu technology delivers visual in-dash displays for car listeners to accompany an audio message. By underscoring the audio message and adding distinctive branding, Quu can significantly increase awareness of your business, giving you a chance to highlight your event logo and build familiarity with potential customers.
We can also integrate your entertainment advertising with other types of digital displays. Digital out-of-home advertising includes bold digital billboards, bus station displays and digital screens in malls and shopping centers. Accessing these additional touchpoints will help you promote your events and entertainment venues to audiences throughout Boston. This is the most effective way to sell tickets and draw attendees for local events.
The Benefits of Integrating Digital and Audio Content
Integrating digital and audio content can enhance engagement, improve comprehension and provide more information. We can help you combine radio ads or broadcasts promoting events with images or videos designed for digital displays in cars. Integrating content will become increasingly beneficial as more people choose vehicles with these displays.
We can display images from events alongside radio broadcasts, songs from artists scheduled for future concerts, radio ads and more. You can include company or event logos, QR codes for ticket sales, lists of future performers and other helpful information for attendees. According to research from Nielsen, integrating digital and audio content can improve brand awareness and recall.
To promote your next event and drive more ticket sales, contact us at Beasley Media Group. We can improve your organization’s entertainment marketing strategy with various integrated promotions. We can also track event participants and other data to measure the effectiveness of your campaign. Entertainment marketing can help numerous brands connect with popular events and entertainers, thereby increasing customer loyalty.
Promote Your Next Boston Event
If you’re looking for a powerful way to enhance your entertainment marketing in Boston, contact our team at Beasley Digital for a consultation. We can recommend a full suite of services to help you craft and deliver an effective advertising campaign. Contact us today to get started.