Search Engine Marketing in Las Vegas
SEM shows ads or sponsored websites to search engine users. It can increase traffic to your website by helping your business appear near the top of search results and improve sales. At Beasley Media Group, we can help your Las Vegas business attract new customers with paid search marketing, also called pay-per-click services, which includes Google Ads management.
Platform Expertise
At Beasley Media Group, we partner with Google Premier, Bing Elite and Yahoo! to provide the expertise you need for effective SEM campaigns.
According to the 2017 Comscore Report, 62% of search traffic in the United States occurs through Google. With our additional search engines and SEM tools at Beasley Media Group, we cover 98% of search engine traffic. Partnering with us for SEM or PPC services can help you increase your business’ advertising return on investment. According to Nielsen, 85% of consumers connect to the internet at least once per day, which also increases ROI.
Campaign Structure and Strategy
Your SEM campaign structure and strategy are important for successful paid search marketing and advertising in Las Vegas. Since a study has shown that 95% of buyers will wait to make a purchase, only 5% of Las Vegas buyers are currently considering buying. Advertising that successfully evokes relevant memories is a valuable tool for attracting new customers. These memories remind prospective clients of the most appealing features of your business, encouraging them to choose your company’s products or services.
Category entry points in SEM and other ad campaigns are reminders that help buyers access their memories and make decisions when they enter markets. When using Google to search for a company, most people enter the name of the product or service they want and the city or neighborhood where they live, known as a category/geography search.
Google then displays a search engine results page, with the first section containing three to four SEM results and sometimes local ads as well. When a user clicks on an ad, they go to the sponsor’s website immediately.
After the SEM section, you’ll see the search engine optimization section. People call these results organic because they appear in order of quality. We can help you combine SEM with keyword optimization to enhance your site’s rankings in search engine result pages. You can successfully combine many SEO methods with SEM to achieve the following goals:
- Posting helpful content about the products and services that a consumer can search for
- Making sure that web pages load quickly when consumers arrive
- Using video elements to look more relevant to searchers and increase page rankings
- Providing contact information on every page
Managing SEO and updating keywords often can improve ad results as well.
Content That Gets Results
Targeting and Bidding Approaches
The search terms and money bids in auctions determine the ad placement or targeting. Google decides which SEM ads it shows based on how relevant they are to the consumer’s search. Targeting ads can help ensure that your company’s messages reach the Las Vegas consumers who are most likely to become customers. These targets can include the following:
- Behaviors or interests
- Demographics
- Locations
- Keywords
- Topics
The SEM results on SERPs are paid advertisements for companies that participated in an instant auction through Google AdWords. At Beasley Media Group, we pay Google and other search engines for SEM ads every time they receive clicks.
Ad Creative and Landing Page Optimization
Creating ads can capture the attention of potential customers and increase visits to your company’s site. Our team at Beasley Media Group helps you decide whether you want ads with images or videos. Graphic designers usually create static ads, which are less expensive and easier to display than videos. Ads with video components often attract more attention from viewers but take longer to create and have larger file sizes than those with only an image.
You should also consider the horizontal and vertical dimensions of each ad, the offer you want to highlight and the call to action, which is how you invite SEM viewers to your business’ website. Including your company’s logo in your ads can increase brand recognition and make them easier for viewers to understand. By using multiple ads and testing them against each other, you can determine which ones are most successful and provide a variety of experiences for viewers.
Combining landing page optimization with SEM ads also enhances their efficacy in increasing conversion rates. Landing page optimization improves user experiences by focusing on improving calls to action, loading times, design elements and other factors.
Budget Management and Allocation
Before you decide on a budget for your company’s SEM and how to allocate it, consider the potential return on investment. This includes factors such as the costs of PPC services, average click rates for previous ads and the sales from other ads. Our team at Beasley Media Group can help you use this information to predict your company’s ROI and improve your SEM for better results.
We can also help you improve your company’s ads, attract customers and increase profits with a PPC audit. You can analyze Google Ads data, look for trends and review ad content regularly to optimize your PPC strategy and boost your search visibility. SEO and SEM are just some of the many online marketing tactics available through Beasley Media Group. Contact us to start today.
Boost Your Search Visibility With Beasley Media Group
When it comes to your SEM efforts, choosing the right partner can make a significant difference. At Beasley, we take pride in our approach and focus on ROI while managing your Google Ads and pay-per-click services auditing. Our team members are professionals who utilize proven strategies to help you achieve your business goals efficiently. We can create tailored marketing plans to deliver results if you want to enhance your online presence, attract new clients and increase your search visibility.
Don’t allow your competitors to get ahead. If you’re ready to enhance your SEM efforts, contact us today to help you boost your visibility through paid search campaigns.